Marketing Program
Why study Marketing?
Marketing deals with how products are created, developed and sold, but ultimately, it’s about managing relationships — with clients, customers, shareholders, partners and others. Through the study of marketing, you’ll sharpen your public speaking, organizational, critical thinking and teamwork skills. You’ll also build communications skills and an awareness of the importance of ethics and social responsibility.
The Saint Mary’s approach
While taking the Bachelor of Commerce degree at the Sobey School of Business, you’ll focus on researching markets, advertising products, consumer behavior, and working with the public. Courses in retailing, sales, distribution management, advertising and promotion marketing are also offered.
Hands-on learning
Marketing students have participated in the Trumped competition, won the university’s Small Business Development competition, participated in co-op job placements, took part in international exchanges for course credit in Grenoble, France, Hong Kong, Sweden, and the Netherlands, and were awarded the prestigious Homburg Mobility Award for international exchange.
Sample courses offered:
- Introduction to Marketing: You will be introduced to the basic marketing tools - STP (segmentation, targeting, positioning) and the four P's (product, price, place, promotion). Marketing research, consumer behaviour, marketing in a global setting, ethical implications of marketing decisions, and the relationship between marketing and society are also examined and applied in course work.
- Consumer Behavior: Explore the psychological, social, and cultural factors influencing consumer behaviour, and the implications of consumer behaviour to marketing strategies. Topics include consumer needs, perceptions, attitudes, lifestyles, learning, decision making, reference groups, and cultures.
- Digital Marketing: Gain both theoretical and practical insights into the dynamic digital marketplace, as you develop essential skills to help businesses enhance their performance. Through experiential learning, students master web design, KPIs, SEO, SEM, online ads, email marketing, social media marketing, reputation management, digital marketing strategies, and AI integration.
- Retail and Marketing Analytics: Explore applications of supervised and unsupervised machine learning methods in retail marketing. The focus is on developing retail managerial insights through analytics, without the use of programming. Topics include market segmentation, marketing mix modelling, pricing, merchandise planning, customer churn modelling, and demand forecasting. Students work with real-world datasets.
Career opportunities:
- Product/brand manager
- Marketing research analyst
- Promotions and sales reps
- Advertising manager
- Customer service manager
- E-marketing assistant/manager
- Marketing assistant/manager
What our students are saying
“I studied from September to December 2010 at Grenoble Ecole de Management in Grenoble, France, in the heart of the Alps. I was able to earn transfer credits that helped fill the requirements for graduation. The experience in France was an amazing attribute to my studies at Saint Mary’s, as it helped me to look at business from a different angle and to work with a diverse set of students from countries around the world!”
- Max Rose BComm'10 MBA'11